The book is an edited collection of ethnographic examinations of young people as subjects of contemporary capitalism. The youth’s interest in and ventures into entrepreneurship are studied as a social phenomenon complete with political, economic, and moral implications. The collection provides extensive insights into the Slovenian context, complemented by select case studies from Spain, Brazil, and USA. The book chapters offer significant contributions to anthropological studies of young people, anthropological conceptualizations of entrepreneurship, discourses on young entrepreneurs in European Union policies, variability of entrepreneurial ventures and entrepreneurship education in Slovenia, and an autoethnography of a young anthropologist in the world of start-ups.